What was wrong with Tanishq ad?
What was wrong with Tanishq ad?
Tanishq, in its advertising contextualized an inter-faith marriage and showed how a caring mother-in-law respected her daughter-in-law’s faith. This portrayal also drew criticism from a virulent section of the society that threatened violence against the brand, forcing Tanishq to withdraw its advertising.
Why is Tanishq ad banned?
Tanishq, India’s biggest jewellery brand co-owned by the Tatas, has pulled down an advertisement that it launched for Diwali. Several Twitter users criticised the commercial and accused it of trying to ‘preach’ how to celebrate Diwali.
Which agency made the Tanishq ad?
What’s Your Problem
The team of three writers from the ad agency What’s Your Problem(WYP) responsible for the Tanishq ad – Palash Shrotriya, who wrote it, Prakhar Deogirikar who supervised it, and Amit Akali who created it for the brand – speak about being at the centre of the storm.
What was the Tanishq ad about?
Tanishq crafted a beautiful ad that depicted the story of a Hindu woman, married into a Muslim family. Tanishq, in the description for the video, said, “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t.
How did Tanishq get its name?
Coined by Mr Xerxes Desai by marrying the words ‘Tan’ meaning body and ‘Nishk’ meaning a gold ornament, Tanishq is a name synonymous with superior craftsmanship, exclusive designs and superlative product quality.
Who is owner of Tanishq?
Xerxes Desai
Tanishq is a brand of jewellery retail stores in India. The brand is the property of Titan Company, which is back by Tata Group and TIDCO. The name Tanishq was chosen by Titan’s first managing director Xerxes Desai.
What is new Tanishq ad?
The new Tanishq ad celebrates the little joys of life. Updated: 17 Jul 2021, 10:52 AM IST Saumya Tewari. The 60-second film conceptualised by Tanishq and Lowe Lintas is being promoted across YouTube, Facebook, Instagram and Twitter.
Who is CEO of Tanishq?
Ajoy Chawla – CEO Jewellery Division – Titan Company Limited | LinkedIn.
Who owns Kalyan?
T. S. Kalyanaraman Iyer
T. S. Kalyanaraman Iyer (born 1 January 1951) is an Indian businessman is best known as the chairman and managing director of Kalyan Jewellers and Kalyan Developers. Kalyan Group is the holding company of Kalyan Jewellers.
Is Tanishq ad removed?
The company has now removed the ad from all its platforms. Titan Group’s jewellery brand Tanishq has withdrawn a television advertisement after calls for boycott of the brand for depicting an interfaith marriage.
Who is founder of Tanishq?
Xerxes Desai by marrying the words ‘Tan’ meaning body and ‘Nishk’ meaning a gold ornament. The journey of Tanishq started with the launch of 18k gold watches studded with precious stones in 1994.
What was the controversy over the Tanishq commercial?
The 43-second commercial opened the floodgates of debate and trolling with a flurry of tweets, some angry and threatening, demanding a ban on the advertisement and a boycott of the brand, a Tata product. Tanishq first disabled comments and likes/dislikes on its ad on YouTube, and on Tuesday withdrew the video altogether.
Why did Tanishq withdraw the interfaith love ad?
A Tanishq ad on interfaith love triggered a furious backlash on social media with some accusing the jewellery brand of promoting ‘love jihad’, prompting the company on Tuesday to withdraw the film citing hurt sentiments and the well-being of its staff.
What is the name of the Jewellery Line in Tanishq?
The 43-second ad – promoting a jewellery line called “Ekatvam” (Hindi word for unity) – has been taken down from Tanishq’s social media channels.
Where is the headquarters of Tanishq in India?
Tanishq is headquartered in Bangalore, Karnataka with 250+ jewellery showrooms within India and Abroad. Tanishq is promoted by Tata Group in collaboration with Tamil Nadu industrial Development Corporation.